A system designed to create, manage, and publish digital content specifically for websites, portals, and online applications.

A broader system that manages the entire lifecycle of all content within an organization, including documents, records, images, and unstructured data.

Focuses on delivering web-based content to target audiences efficiently, often involving marketing, publishing, and digital experiences.

Aims to organize, manage, and store all types of enterprise content to improve internal workflows, compliance, and governance.

• Manages content such as blogs, articles, media, web pages, and landing pages.

• Designed primarily for external or internal web-based content distribution.

• Optimized for digital experiences and customer-facing content.

• Manages structured and unstructured content like documents, contracts, records, emails, scanned images, and forms.

• Integrates with enterprise systems like CRM, ERP, and HR systems.

• Focuses on internal workflows, document control, compliance, and archiving.

Primarily serves external audiences, such as customers, end-users, and website visitors. It also caters to internal audiences for intranet portals.

Serves internal stakeholders such as employees, managers, compliance teams, and departments needing content management for operations.

• • Content creation, editing, and publishing workflows.

  • Multi-channel delivery (web, mobile, social).

  • SEO tools, personalization, and A/B testing.

  • Integrates with digital marketing tools, DAM, and analytics.

  • Examples: Adobe AEM, Sitecore, WordPress, Contentful, Magnolia.

• • Document management (version control, archiving, retrieval).

  • Records management for regulatory compliance.

  • Workflow automation (approvals, routing, digital signatures).

  • Advanced search and classification for large repositories.

  • Integrates with enterprise tools like ERP, CRM, and HRM.

  • Examples: Nuxeo, OpenText, Alfresco, IBM FileNet, Microsoft SharePoint.

• • Managing a corporate website or eCommerce site.

  • Running marketing campaigns with personalized web content.

  • Creating landing pages, blogs, and microsites.

• • Managing contracts, invoices, or HR records securely.

  • Automating workflows like document approvals and compliance checks.

  • Archiving and retrieving critical enterprise data for audits.

Popular in industries like media, marketing, retail, education, and hospitality where digital experiences and content delivery are key.

Widely adopted in healthcare, finance, insurance, government, and legal sectors where compliance, security, and document control are critical.